Crystal Mountain Brand

I joined the Crystal Mountain Marketing Team on the first day of the 20/21 Ski Season. Overjoyed to be on my favorite ski hill and eager to help in an already controversial season, I lead my team of three and coordinated resort communication needs, meeting regularly with department leaders (Food & Beverage, Ski Patrol, Ski School, Summer Adventures, Retail Store, and Rentals) to ensure messaging was accurate, up-to-date and reflected all local COVID requirements.

Strategy Development
I ensured that our team was meeting established Alterra (parent company) and resort-level goals, and developed strategic goals and budget for the marketing department moving forward.

KPI's Measured: ticket & pass sales, overall budget, organic social engagement, paid social reach, guest surveys & sentiments, website traffic, and email CTR & bounce rate.

Operational Management
I reconciled the monthly budget, maintained the team schedule (Mon-Sun 6am - 8pm), and represented the resort with local organizations including Visit Seattle, Visit Rainier, and the Enumclaw Chamber of Commerce.

Internal Team: Graphic Designer, Social Media Manager, Website Designer

Key Vendors: Steep Motion, 85Sixty, Voicebox Creative