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Crystal Sky Camp
Location
Crystal Mountain Ski Resort
Project type
Experiential Marketing Campaign
Role
Marketing Operations Manager
Date
Summer 2021
An exclusive mountaintop glamping experience at Crystal Mountain Resort, Crystal Sky Camp was a feat to develop and promote - as it had never been done before. We partnered with Under Canvas to develop the minimal impact site, the sales model and promotional strategy.
I enjoyed leading a team including a Website UI/UX Lead, Graphic Designer and Social Media Manager to develop a launch strategy for a site that was still underway. The team collaborated to develop creative content, including developing the overall brand aesthetic and website. The result was an incredible luxury experience for our adventure seeking clientele.
