International Housewares Show & Product Launch

This annual trade show is central to the housewares industry and a dynamic opportunity to get exposure for B2B product sales. Progressive Intl. leveraged this show well by building their product launch schedule around this engagement opportunity with key buyers.

Coordinating our attendance to the show, preparing all product launch materials (photography, video, signage, physical products, packaging, etc.), and overseeing the onsite construction allowed me to see the production from beginning to end in a very satisfying (and revenue generating) way, and offered continuity throughout.