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Progressive Intl. | International Housewares Show
Project type
Trade Show GTM Strategy
Date
2015-2020
Location
Kent, WA
Role
Marketing Communications Specialist
I supported market and consumer research for annual kitchenware product development by conducting surveys, interviews, and onsite quantitative client and customer testing. As the Marketing Communications Specialist, I was responsible for customer presentations, product descriptions & naming, video production, sales rep training, coordinating annual attendance to the International Housewares Show, and creating their first DTC website (now their primary website).
![IMG_4628.jpg](https://static.wixstatic.com/media/e9d926_3e29bfcb4ff24388aaafaa4b2978bfce~mv2.jpg/v1/fill/w_1,h_1,q_90/e9d926_3e29bfcb4ff24388aaafaa4b2978bfce~mv2.jpg)
![IMG_4628.jpg](https://static.wixstatic.com/media/e9d926_3e29bfcb4ff24388aaafaa4b2978bfce~mv2.jpg/v1/fit/w_470,h_627,q_90/e9d926_3e29bfcb4ff24388aaafaa4b2978bfce~mv2.jpg)
![IMG_4630.jpg](https://static.wixstatic.com/media/e9d926_a2261e8544d14906a086e0b54e6d4d9b~mv2.jpg/v1/fill/w_1,h_1,q_90/e9d926_a2261e8544d14906a086e0b54e6d4d9b~mv2.jpg)
![IMG_4630.jpg](https://static.wixstatic.com/media/e9d926_a2261e8544d14906a086e0b54e6d4d9b~mv2.jpg/v1/fit/w_470,h_627,q_90/e9d926_a2261e8544d14906a086e0b54e6d4d9b~mv2.jpg)
![PIC IHA](https://static.wixstatic.com/media/e9d926_ed36da50f9ba48cf8e6d4e2295656762~mv2.jpg/v1/fill/w_1,h_1,q_90/e9d926_ed36da50f9ba48cf8e6d4e2295656762~mv2.jpg)
![PIC IHA](https://static.wixstatic.com/media/e9d926_ed36da50f9ba48cf8e6d4e2295656762~mv2.jpg/v1/fit/w_470,h_627,q_90/e9d926_ed36da50f9ba48cf8e6d4e2295656762~mv2.jpg)
![IMG_4626.jpg](https://static.wixstatic.com/media/e9d926_2a5ac062ea2349b9b1d1e574adff2570~mv2.jpg/v1/fill/w_1,h_1,q_90/e9d926_2a5ac062ea2349b9b1d1e574adff2570~mv2.jpg)
![IMG_4626.jpg](https://static.wixstatic.com/media/e9d926_2a5ac062ea2349b9b1d1e574adff2570~mv2.jpg/v1/fit/w_470,h_627,q_90/e9d926_2a5ac062ea2349b9b1d1e574adff2570~mv2.jpg)
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