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Progressive Intl. | International Housewares Show
Project type
Trade Show GTM Strategy
Date
2015-2020
Location
Kent, WA
Role
Marketing Communications Specialist
I supported market and consumer research for annual kitchenware product development by conducting surveys, interviews, and onsite quantitative client and customer testing. As the Marketing Communications Specialist, I was responsible for customer presentations, product descriptions & naming, video production, sales rep training, coordinating annual attendance to the International Housewares Show, and creating their first DTC website (now their primary website).








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