A Marketing Consultant &
Creative Freelance Marketer
CV
Professional Summary
Sincere curiosity, an affinity for organization, and comfort in ambiguous circumstances have served me well as a marketing leader. An artist at heart, I am most fulfilled working with creative teams and championing the ‘never been done’. Building new processes, programs and go-to-market strategies are some of my favorite ways to contribute to success. Working in diverse
industries brought the impact of strong audience targeting and customer/sales analysis into stark focus for me and fueled branding, product design, internal communication, and campaign strategies.
Work Experience
2023 - Present
Marketing Strategist | Gaspar's Construction
Work with stakeholders to design marketing strategy for a family-owned, design/build company. Translate business goals into a progressive marketing strategy applying digital, onsite, and process tactics to improve traffic, customer and team retention. As the key driver of Hubspot onboarding, I leveraged the platform to capture leads, target messaging, develop automated sales process, run Google Search campaigns and report on client data. This along with the launch of a previously stalled website design, including a lead collection form, have increased web traffic and qualified leads.
2023 - Present
Marketing Consultant | Self-Employed
Working with small to medium-sized businesses to design practical integrated marketing plans for events, product launches, and optimal audience engagement. Currently, I'm supporting the annual Transplant House Auction at Grand Image Studios, a primary source of funding for the non-profit.
2021 - 2023
Marketing Manager | Grand Image Ltd.
MARKETING STRATEGY | Developed marketing budget and established KPIs supporting digital, social, and traditional media strategies. Lead Graphic Designer and up-leveled brand, content, and sales support strategies. Drove previously stalled projects forward including brand video, content planning and proprietary DTC website launch. Integrated content strategy increased traffic, engagement, and sales. Managed relationships with external vendors and contractors.
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SALES CHAMPION | Collaborated with the Sales OperaIons Director and GIH Manager to meet the dynamic needs of wholesale, retail, and consulting channels, developing pitch decks, case studies, RFP Responses, sample boxes, trade show campaigns, and signage. Responsible for key sales events including the NEWH Conference Closing Event, increasing brand awareness nationally in the hospitality industry and the annual Inventory Sale, more than doubling revenue from the previous sale.
OPERATIONAL LEADERSHIP | Worked cross-funcIonally to develop internal training, events, and measure employee satisfaction. Worked with non-profit partner, Transplant House, vendors, and internal teams to execute onsite auction.
2020 - 2021
Marketing Operations Manager | Crystal Mountain Resort
MARKETING & CAMPAIGN STRATEGY | Lead social media manager, graphic designer, and web developer, and saw record-breaking skier volume. Planned and executed resort and Alterra level iniIaIves including local and national campaigns, website optimization, social media content & campaigns, signage & wayfinding, and interdepartmental iniIaIves. Manage department budget, schedule, vendors, and AR/AP in order to help achieve record skier visit goals.
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LAUNCH STRATEGY | Launched marketing campaigns and lead brand initiatives driving summer Icket and visitor sales through Crystal Sky Camp and Adventure Activity activations. Work with agency partners to execute strategies on paid channels including social
media, SEO, print, OOH, targeted email placement, and trade show placement.
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LEADERSHIP & PARTNER COLLABORATION | Led a cross-functional leadership team to identify investment priorities, establish annual sales plans, determine budget allocations, and develop promotional agendas. Provided tactical assistance on guest-facing communications and processes including signage, reservations, attendance reporting, sales analysis, and guest feedback/surveys. Represented the resort as a member of the Enumclaw Chamber of Commerce, Visit Rainier, and Visit Seattle.
2015 - 2020
Marketing Communications Specialist | Progressive Intl.
PRODUCT DEVELOPMENT & LAUNCH | Collaborated with the product team to define features, assess positioning, pricing, and revenue projections, and identify course correction opportunities by regularly reviewing sales performance. Elicited external and direct market/consumer analysis supporting brand, product, and category development.
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MARKETING PROJECT MANAGEMENT | Developed and executed digital, social, and traditional media strategies. Overhauled the product video production process supporting online sales and brand differentiation. Proved concept, and launched the company’s first DTC website. Responsible for annual company attendance to the international Housewares Show; booth & vendor management, team accommodations, talent & PR coordination, award submission, and key account support.
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Marketing Communications Specialist August 2018 – November 2020
Digital Marketing Coordinator August 2015 – August 2018
2014 - 2015
Account Coordinator | Wexley School for Girls
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Champion the account management team and support daily internal and client needs
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Manage monthly billing, projections and reporting for clients running reports using Workamajig
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Support client projects including concept creation and development, budgeting and production
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Foster positive client and internal relationships while maintaining deadlines and goals
2013 - 2014
EA & Marketing Coordinator | Goldbloom Wealth Management
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Fulfilled the daily needs of a passionate and detail-oriented executive while driving marketing, new business development, and general operations for a financial advisory firm.
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Maintained blog, newsletter, and direct mail
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Drove completion rebrand, new website, and collateral materials
2012 - 2013
Social Media Manager | Avenue Films
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Drove organization, strategy and content creation for Facebook-based web series at a production startup
2012
Receptionist | LeNir Ltd.
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Maintained exceptional client relations and office organization. Built an environmentally focused newsletter with the Wildlife Mitigation Association affiliated with LeNir’s properties
2012
Intern | Drake Cooper
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Worked with creative team and developed cohesively branded documents for internal and external use
2012
Personal Assistant | Frances Ellsworth - River Place Design
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Worked directly with interior designer to manage projects and drive completion according to set deadlines
2011
Education Intern | Boise Art Museum
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Assisted in the organization of a press conference and media relations for Walk A Mile in Her Shoes. Created promotional materials and helped mange volunteers, guests and staff during museum events. Assisted in design and content creation for education department section of the museum’s website.
2010
Receptionist | Hayden Beverage Company
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Screened multiple phone lines, provided general clerical work, scheduled meetings, greeted guests in a professional manner at the beverage distributor
2009
Customer Service | Hayden Beverage Company
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Operated inventory software in retail and wholesale contexts
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Processed and addressed customer service requests
Skills
Content Strategy Copywriting Campaign Management Branding
Social Media Event Planning Integrated Marketing
Creative Initiatives Team Building & Training Vendor Management
Website Management & Creation ROI Analysis Fundraising
Education
2020
Strategic Marketing Certificate
2011
University of Idaho
B.S. Advertising | Minors: Art & Spanish