I was thrilled to have the chance to work at Wexley. They had some of the most interesting local agency work at the time and pushed the envelope with award-winning branding and experiential marketing. As an account coordinator, I supported the client side of the agency's business. I coordinated creative needs like pitch decks and social media content calendars with copywriters and designers and also supported administrative needs for clients including scheduling, communication, and invoicing. I was responsible for our ADDY Award submissions, winning 8 awards in 2015 including the Judge's Choice Award.
Their Mission:
'Wexley is a fan factory. We take your money and turn it into thousands, tens of thousands, millions of thousands of crazy people. We can create them. We can reinvigorate them. We will deliver them. Fans that stay for a lifetime of loyalty, with the spending and championing that comes with it. Our biggest value as an advertising agency is not just getting fans in the door, but earning and sustaining their fanship over the long haul by entertaining them time and time again. As they hold you in their hearts and minds and on the tips of their tongues, we engage them in ways you can imagine and others you cannot. It’s pretty simple, really.'
I personally contributed to these campaigns :
During this campaign, I worked with a Jr. copywriter to establish the social media content calendar, digital assets, brand voice alignment, and review with Darigold stakeholders.
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