Event management was a recurring part of my role at Grand Image, supporting internal team building & parties, sales events, and our annual non-profit fundraiser.
This event was the finale of the local NEWH Leadership Conference, drawing designers in the hospitality industry to Seattle. I coordinated with NEWH, event sponsors, vendors, and our internal sales team to coordinate our attendance at the conference and draw national prospects to our showroom.
I worked with our non-profit partner the Transplant House, event vendors, and internal teams to execute an onsite auction raising $200,000 to support their mission. I created signage and collateral for the event, coordinated vendors, and volunteered at the event myself.
This was our first post-pandemic inventory sale and the team was energized by the event. Using product and pricing established by our Cheif Creative Officer, I created a temporary e-commerce site using Square for onsite point of sale.
We targeted local designers and previous customers with direct mail, email, and organic social media messaging. To drive onsite traction, our campaign directed locals to our showroom on the opening weekend, then shifted to a limited 2-week online sale. We used imagery for the limited originals available in the sale to promote urgency, this contributed to more than doubling ROI from previous inventory sales.
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